EFFECTS OF PRODUCT'S WARRANTY ON CUSTOMERS' PREFERENCES: EMPIRICAL FINDINGS ON REVERSE LOGISTICS MODELS.

Autor:	Najmi, Arsalan, Haq, Mirza A., Majeed, Sohail, Khan, Naveed R.
Předmět:	WARRANTY EMPIRICAL research CONSUMER preferences LOGISTIC regression analysis INFORMATION technology industry BRAND name products
Zdroj:	LogForum; 2014, Vol. 10 Issue 3, p305-317, 13p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu