Consumer survival during the Great Depression: Reports from the field.
| Autor: | Hill, Ronald Paul, Hirschman, Elizabeth C. |
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| Předmět: | |
| Zdroj: | Journal of Macromarketing; Spring97, Vol. 17 Issue 1, p107, 21p, 5 Black and White Photographs, 1 Chart |
| Abstrakt: | Presents information on consumers' reconstructed accounts of the Great Depression. Methodology used to reconstructed the event; Indepth look at archival photographs; Information on the analysis of the data gathered from the event. |
| Databáze: | Complementary Index |
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