| Autor: |
Wang, Zhengyuan, Janda, Swinder |
| Předmět: |
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| Zdroj: |
Journal of Services Marketing; 1996, Vol. 10 Issue 4, p41, 15p, 1 Chart, 1 Graph |
| Abstrakt: |
Discusses differences among market segments of dental care customers in the United States and their choice for dental practitioners. Market segment definition; Usage of determinant attribute approach; Isolation of eight attributes in consumer choice of practitioner; Relevance of attributes in usage segment; Managerial implication for dental practitioners. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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