| Autor: |
Wildermuth, Susan, Davis, Corey B., Frederick, Edward, Bolton, Josh |
| Předmět: |
|
| Zdroj: |
American Communication Journal; Summer2014, Vol. 16 Issue 1, p15-35, 21p |
| Abstrakt: |
In January, 2011, Wisconsin Governor Scott Walker introduced a piece of legislation known as the Budget Repair Bill, also known as Act 10 after its eventual passage. The bill was most notable for severely curbing the collective bargaining rights of Wisconsin's public employees. By late February, protest crowds of 60,000 to 70,000 in and around the state capitol in Madison garnered international media coverage. This study employed content analysis to examine the visual and textual persuasive appeals in a sample of 152 posters carried by some of these protestors. Results showed that a majority of signs made references to Walker but did not specify a collective affiliation. Polarization and identification were found to be common strategies among non-union affiliated signs, highlighted by frequent use of character attacks and "us vs. them" themes. Union- affiliated posters were overwhelmingly policy-focused. Implications are discussed in the context of social protest rhetoric. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
