| Autor: |
Stephens, Marilyn, Carlson, Rodney L. |
| Zdroj: |
Marketing Intelligence & Planning; 1996, Vol. 14 Issue 5, p25, 6p, 3 Charts |
| Abstrakt: |
Analyzes the role played by manufacturers' representatives from the United States in creating opportunities in global markets. Survey of representatives from 119 American firms to identify experiences and perceptions about expansion to world markets; Representatives' optimism and faith in their contribution to global marketing growth. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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