The role of environmental scanning in effective fundraising.
| Autor: | Gibbs, Annette |
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| Zdroj: | New Directions for Higher Education; Summer96, Vol. 1996 Issue 94, p57, 11p |
| Abstrakt: | Reports on the increased use of environmental scanning for the fund raising efforts of higher education institutions in the United States. Information on concerns and resources of donor communities; Methods used in educational fundraising; Benefits of major gifts and planned giving programs. |
| Databáze: | Complementary Index |
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