Gender Roles Portrayed in Kenyan Television Commercials.

Autor:	Mwangi, Mary W.
Předmět:	GENDER role in advertising GENDER role on television
Zdroj:	Sex Roles; Feb96, Vol. 34 Issue 3-4, p205-214, 10p, 3 Charts
Abstrakt:	Presents a content analysis of 105 television commercials aired on Kenya's television networks during an eight-week period. Absence of significant differences in the proportion of men and women serving as central characters; Depiction of men and women in traditional roles; Gender differences in relation to products and services presented; Implications for the prevailing cultural milieu.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink