| Autor: |
Anca Alexandra, PURCAREA, Olivia Doina, NEGOITA, Pyerina Carmen, GHITULEASA, Octavian Ion, NEGOITA |
| Předmět: |
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| Zdroj: |
Annals of the University of Oradea. Fascicle of Textiles, Leatherwork; 2014, Vol. 15 Issue 1, p171-176, 6p |
| Abstrakt: |
More companies in textile industry organizations understand that in making a decision a key factor is the performance of organizational processes. Products are becoming more numerous and increasingly resemble each other. In this conditions the brand can make the difference in a highly competitive market. Both academic specialists and professionals believes that the brand has become an intangible capital of a company which ensures its long-term profitability. In a globalized economy brand break the barriers of space enabling the company to have a great vision, far beyond its reach. Methodology was based on a bibliographical research. The research has indentified the najor role that brands can play both for customers and manufacturers in the textile Industry organizations. In conclusion literature ande experience has shown that large companies both brands operating in B2B markets and the B2C markets, have an increasingly higher for long-term competitive advantage. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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