| Autor: |
Brockett, Patrick L., Golden, Linda L., Panjer, Harry H. |
| Předmět: |
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| Zdroj: |
Journal of Marketing Research (JMR); Feb1996, Vol. 33 Issue 1, p94-107, 14p, 1 Diagram, 2 Charts |
| Abstrakt: |
The authors present a general framework for purchase frequency modeling that enables flexible fitting and convenient computation. Their easily described purchase frequency distributions subsume many previous models and provide a connection between mixed Poisson marketing models and the conceptually distinct compound Poisson models. These distributions provide simple parametric equations for individual-level prediction of second-period purchase frequency based on observed first-period purchase frequencies. The results are applied to four marketing panel data sets. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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