Understanding the Needs of Spectators with Disabilities Attending Sporting Events.

Autor: Grady, John, James, Jeffrey D.
Předmět:
Zdroj: Journal of Venue & Event Management; Nov2013, Vol. 4 Issue 2, preceding p48-62, 16p
Abstrakt: The purpose of this exploratory study was to assess the needs of sport spectators with mobility impairments attending live sporting events. The researchers identified the physical and service needs of sport spectators with mobility impairments, investigated whether their needs were being met, and analyzed what could be done differently in order to enhance the service experience. Through the use of focus group and semi-structured in-depth interviews with sport consumers with mobility impairments, observations at sports facilities during events and interviews with sport facility personnel, an understanding of the needs of spectators with disabilities emerged. The interaction of the physical and service needs were found to produce a service experience that meets the patrons' needs. This set of needs can be conceptualized as a hierarchy whereby certain needs become salient at different stages of the service delivery. Sport facility managers should therefore focus on identifying specific needs at various stages of the service experience to more effectively accommodate sport spectators with disabilities. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index