Exploring the role of gender in the devlopment of negative political advertisements.
| Autor: | Procter, David E., Schenck-Hamlin, William J. |
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| Předmět: | |
| Zdroj: | Women & Politics; 1994, Vol. 14 Issue 2, p1, 22p, 6 Charts |
| Abstrakt: | Explores the roles of gender in the development of negative political advertisements in the United States. Gender as a significant variable in female campaigns' negative commercials; Campaign communications; Rise in negative political advertisements against women candidates; Constraints in campaign communication. |
| Databáze: | Complementary Index |
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