Gauging the value of suppliers' products: Buyer-side applications of economic value pricing models.
| Autor: | Thompson, Kenneth N., Coe, Barbara J. |
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| Zdroj: | Journal of Business & Industrial Marketing; 1994, Vol. 9 Issue 2, p29, 12p, 2 Charts, 4 Graphs |
| Abstrakt: | Presents a technique based on economic value pricing (EVP) models which industrial buyers can use to appraise the implied value of a product's price. Overview of basic EVP from the seller's perspective; Demonstration of how EVP can be adapted for use by purchasing personnel. |
| Databáze: | Complementary Index |
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