Quebec focus: Results of a recent survey by Leger & Leger.
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Zdroj: | Marketing Magazine; 9/19/94, Vol. 99 Issue 34, p13, 2/7p, 1 Graph |
Abstrakt: | Focuses on a survey by Le Groupe Leger & Leger that focus on companies' advertising strategies in foreign countries. Quality as cornerstone for a foreign marketing strategy; Quebec companies perceived as having a significant international presence. |
Databáze: | Complementary Index |
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