Gizmo helps customers compare card deals.

Autor: Fickenscher, Lisa
Předmět:
Zdroj: American Banker; 1/5/1994, Vol. 159 Issue 3, p15, 1/4p, 1 Black and White Photograph
Abstrakt: Reports on Key Federal Savings Bank's slide-rule-like tool that helps consumers understand the true cost of a secured credit card. marketing of secured cards; Rate finder's decision based on five variables; Cost's expression in annual terms.
Databáze: Complementary Index