Customer Loyalty Strategies and Tools in the Spanish Banking Sector.
| Autor: | del Castillo Peces, Carlos, Idoeta, Carmelo Mercado, Román, Camilo Prado |
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| Zdroj: | Soft Computing in Management & Business Economics (9783642304507); 2012, p127-135, 9p |
| Databáze: | Complementary Index |
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