The Technical Aplication of CRM in the Retail Sector during Times of Recession: The Case of Spain.

Autor: Solé-Moro, Maria Luisa, Vizuete-Luciano, Emilio, González-Casallo, Javier, Rodríguez, Sergio Rodríguez
Zdroj: Soft Computing in Management & Business Economics; 2012, p285-295, 11p
Databáze: Complementary Index