| Autor: |
Kuczmarski, Thomas D., Seamon, Erika B., Spilotro, Kathryn W., Johnson, Zachary T. |
| Předmět: |
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| Zdroj: |
Marketing Management; Mar/Apr2003, Vol. 12 Issue 2, p38-43, 6p, 1 Color Photograph, 2 Diagrams |
| Abstrakt: |
Recent decisions by leading companies to curtail quarterly earnings estimates signal a positive shift toward long-term growth initiatives. One of the most effective ways for companies to achieve this growth is by developing a culture that fosters and promotes innovation. Such a culture emerges when companies make innovation a priority and develop and support a long-term game plan for innovation. In this sort of environment, innovation can thrive and companies can expect to experience long-term growth. INSET: EXECUTIVE briefing. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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