Autor:	HAMSTRA, MARK
Předmět:	ONLINE shopping CUSTOMER loyalty programs ELECTRONIC coupons (Retail trade) RETAIL industry COMPUTER software
Zdroj:	SN: Supermarket News; 11/18/2013, Vol. 61 Issue 45, p23-23, 2/3p
Abstrakt:	The article reports on the personalized shopping services offered by Montreal, Quebec-based food retail company Metro Inc. in partnership with British marketing firm Dunnhumby Ltd. Metro's vice president and chief marketing officer Marc Giroux states that Dunnhumby has helped them develop an integrated platform for its loyalty program with its website and mobile applications. It also provides an overview of Metro's electronic coupons, electronic recipes and digital ecosystem.
Databáze:	Complementary Index
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