How Gene Pope Made Millions In The Newspaper Business.
| Autor: | RUDNITSKY, HOWARD |
|---|---|
| Předmět: | |
| Zdroj: | Forbes; 10/16/1978, Vol. 122 Issue 8, p77-78, 2p |
| Abstrakt: | The article discusses the business performance of the "National Enquirer," a newspaper owned by publisher Generoso Pope. Topics covered include the competition between Pope's newspaper and the "Star," a publication owned by Rupert Murdoch, the gross income of the "Enquirer" per year, the competition in the retail food and drug checkout counter, the key elements of "Reader's Digest" adopted by Pope in his newspaper, and the markups "Enquirer" provides for the retailer and wholesaler. |
| Databáze: | Complementary Index |
| Externí odkaz: |
|