EXPERIMENTAL WORK IN AUDIENCE REACTION.
| Autor: | Millson, William A.D. |
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| Zdroj: | Quarterly Journal of Speech; Feb32, Vol. 18 Issue 1, p13, 18p |
| Abstrakt: | Discusses several techniques that can aid in experimental study of audience reaction under controlled conditions in life-situations, which can be valuable for research studies of audience-speaker relationship. Description of the Bogardus method; Information on the Allport method; Procedure and construction of the Thurstone-Chave scale. |
| Databáze: | Complementary Index |
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