ASSESSING COMMUNICATION BEHAVIOR: AN APPLICATION WITHIN THE PUBLIC RELATIONS PROFESSION.

Autor: Long, Larry W., Hazelton Jr., Vincent
Předmět:
Zdroj: Journal of Applied Communication Research; Spring84, Vol. 12 Issue 1, p17, 17p
Abstrakt: Based upon results of discriminant analyses, significant communication differences were found between public relations professionals when profit vs. non-profit, counseling vs. non-counseling, wide vs. narrow spans of control, and upper vs. lower management levels were compared. Overall, subjects spent the greatest amount of time as sources and receivers during work-related information exchange and problem-solution identification. Non-profit organizational members were characterized by spending more time as sources of behavior regulation messages; counseling firm members exhibited greater use of personal-related messages and spent more time receiving information about problems than their in-house counterparts; those with a wider span of control engaged in a greater amount of communication aimed at regulating work behavior and solving work problems; compared to lower level managers, those in upper level management exhibited communication behavior more indicative of policy-formulators and problem-solvers. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index