In-home electronic shopping: Who uses it and why?
| Autor: | Mast, E.A., Oliver, B.A. |
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| Zdroj: | Journal of Home Economics; Winter91, Vol. 83 Issue 4, p38, 4p, 2 Charts |
| Abstrakt: | Examines differences between potential adopters and potential rejecters of in-home computerized shopping. Compares them in terms of their merchandise and service needs, beliefs toward in-home computer shopping attributes, and consumer and demographic characteristics. |
| Databáze: | Complementary Index |
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