| Abstrakt: |
The paper analyzes the challenge of sustainability in modern art museums in the early 21st century society. It positions art museums within the cultural debate about sustainability and identifies missing frameworks in museology that would favor cultural policies based on this value. Though, art museums have looked at sustainability inasmuch industries or commercial businesses and have adopted 'sustainability charts' as a tool to green-wash their policies and try to provide a different cultural offer. Their approach has been 'three-bottom' and has focused on the economic, environmental and social aspects this value brings in management. However, art museums have left beside the analysis of sustainability in regards to their cultural policies and internal managerial organization. Though European museums have proposed sustainability strategies in the collection management (brand franchising, disposal of the collection, networks and partnerships with museums and business companies), they have not considered yet the chance to revise their bone structure inspired by sustainability principles and approaches. This shift in perspective may change the processes the artworks are documented and contextualized within the exhibition's narrative. Documentation processes and cultural policies based on sustainability values may assign different tasks and responsibilities to museum practitioners and may foster more democratic working environments. In a sustainable cultural policy, narratives as well as documentation processes may be effectively constructed through diegetic processes by all the museum workers. Such institutions embody a different museums model that I called 'archétopy'. Modern art museums may adopt it to open the access of narratives and documentation processes to wider segments of stakeholders. [ABSTRACT FROM AUTHOR] |
