Characteristics of Chinese Wholesalers' Marketing Behavior: A Functional Approach.
| Autor: | Luk, Sheriff T.K., Li, Esther L.Y., Wanchun Ye, Yinzhau Xu |
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| Zdroj: | Journal of Global Marketing; 2002, Vol. 16 Issue 1/2, p71, 26p, 6 Charts |
| Abstrakt: | Investigates the marketing role and function undertaken by wholesalers in China. Variation in the perceptions of roles and functions in marketing channels; Reluctance to perform marketing functions; Management of wholesaling activities. |
| Databáze: | Complementary Index |
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