Should the U.S. Abandon Computer Manufacturing?

Autor:	Burton Jr., Daniel E., Grove, Andrew S., Gilder, George, Rodgers, T. J., Ryan, Conall, Florida, Richard, Kenney, Martin, Rollwagen, John A., Neches, Philip M., Stahlman, Mark D., Miller, Richard, Gannes, Stuart, Rothschild, Michael, Colony, George F., Scott, Bruce, Bruggere, Thomas H., Guiniven, Joanne, Grossman, Evan, Stone, David L., Skates, Ronald L.
Předmět:	LETTERS to the editor MARKETING strategy PERSONAL computers COMPUTER industry STRATEGIC planning MARKET segmentation
Zdroj:	Harvard Business Review; Sep/Oct91, Vol. 69 Issue 5, p140-157, 18p
Abstrakt:	The article presents multiple letters to the editor in response to the article "The Computerless Computer Company," by Andrew S. Rappaport and Shmuel Halevi, from the July-August 1991 issue. Several authors voice their objections to the authors' extrapolation of a corporate strategy to an entire industry.
Databáze:	Complementary Index
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