PUTTING THE RED ZINGER BACK INTO CELESTIAL.
| Autor: | Atchison, S. |
|---|---|
| Zdroj: | BusinessWeek; 11/4/91, Issue 3238, p74-78, 3p, 1 Color Photograph, 1 Illustration, 1 Chart |
| Abstrakt: | Looks at founder Morris J. `Mo' Siegel's return to Celestial Seasonings Inc. after a five-year hiatus. Excitement over Siegel's return; Reasons for his leaving; Siegel's quirky blend of philosophy and business; Hopes that his presence will translate to greater sales; Celestial's purchase of Siegel's Earth Wise Inc.; Siegel's odd style; Background, including hippie days; Company perks; Siegel's goals. |
| Databáze: | Complementary Index |
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