| Autor: |
Pardo, Phillip, Cooper, Malcolm, Steiner, Didier, Claster, William |
| Předmět: |
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| Zdroj: |
Journal of Hospitality & Tourism; 2013, Vol. 11 Issue 1, p1-16, 16p |
| Abstrakt: |
Despite the undisputed importance of organizational innovation, and despite decades of academic research on the subject, there is surprisingly little agreement on what innovativeness really means to a hospitality business, and how it may be enhanced. Furthermore, exploration of the differences between the theory and practice of innovation, as interpreted by managerial experience rather than academic speculation, is undeveloped. This paper explores perceptions of Technology Innovativeness (TI) within a sample of deluxe hotels (4 and 5star) located in Switzerland. It describes the views and opinions of senior managers on innovativeness. The findings highlight how top managers and owners of these hotels perceive and use innovativeness in order to gain competitive advantage, how local and national culture is used in developing that advantage, and how a strong relationship between all major stakeholders in the hotel industry could hold the key to both origin and destination innovation. This research also provides a good understanding of the impact of Technology Innovativeness in Four and Five Star Hotels in Switzerland, and showed TI's value in improving both the top and bottom line. There is however some doubt as to whether developed markets can afford to be first in the implementation of TI in the foreseeable future. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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