HOW BOEING DOES IT.
| Autor: | Yang, D.J., Oneal, M. |
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| Zdroj: | BusinessWeek; 7/9/90, Issue 3168, p46-50, 5p, 5 Color Photographs, 1 Black and White Photograph, 3 Graphs |
| Abstrakt: | Describes the Boeing Co. and its battle with rivals Airbus Industrie and McDonnell-Douglas for a United Airlines contract for new planes which is expected to approach $20 billion. Embryonic 777, a long distance 350-seat airplane; Maximum of customization with a minimum of cost; Wimpy return on equity. INSET: Running to catch up. |
| Databáze: | Complementary Index |
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