The effect of market orientation on new product performance: a study among Singaporean firms.
| Autor: | Ramaseshan, B., Caruana, Albert, Loo Soon Pang |
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| Zdroj: | Journal of Product & Brand Management; 2002, Vol. 11 Issue 6/7, p399, 11p, 3 Charts |
| Abstrakt: | Focuses on the relationship between market orientation and new product performance in Singapore. Managerial implications of market orientation; Influence of market orientation on capital structure; Relevance of product development in the survival and long-term growth of companies. |
| Databáze: | Complementary Index |
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