| Autor: |
Snyder, Aaron F., Mischel, Walter, Lott, Bernice Eisman |
| Předmět: |
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| Zdroj: |
Journal of Personality; Sep60, Vol. 28 Issue 3, p333, 9p |
| Abstrakt: |
The purpose of the present investigation is to study the effects on conformity behavior of two variables, value and information. By value, it is meant the degree of importance attached to a behavior- relevant area, by information is meant the amount of knowledge possessed in that area. Conformity behavior is defined as a change in behavior, following information about the behavior of "others," so that the new behavior is similar to that of the "others." This study testes the hypotheses that the greater the value of an interest area for S and the more information S has about that area, the less likely he will be to conform in a related social influence situation. The social influence situation utilized here involves aesthetic preferences with respect to two abstract paintings. The results obtained supports both hypotheses. Significantly fewer conformity responses are made by high-aesthetic-value Ss, as compared to low-value Ss, and by Ss who had received a lecture (information) on modern art, as compared with Ss who had not heard the lecture. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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