Research on the Model of the Buyers' Satisfaction of Network Trading.

Autor: Pu, Hongmei, Wang, Bing, Li, Hui
Zdroj: 2012 Fourth International Symposium on Information Science & Engineering; 2012, p453-455, 3p
Abstrakt: According to the buyers' perspective of online trading platform of the C2C mode, this paper constructs the buyers' satisfaction model, in which the buyers can avoid network risks in a certain degree and buy the satisfactory product of high performance/price ratio at the same time. In addition, the software can be developed according to the given algorithm and improve the customer delivered value. [ABSTRACT FROM PUBLISHER]
Databáze: Complementary Index