Autor:	Eastman, Jacqueline K., Iyer, Rajesh, Liao-Troth, Sara, Williams, Donnie F.
Předmět:	MILLENNIALS CONSUMER behavior LEADERSHIP
Zdroj:	AMA Winter Academic Conference Proceedings; 2013, Vol. 24, p472-473, 2p
Abstrakt:	An abstract of the article "The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership," by Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams is presented.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu