| Autor: |
Shepelenko, Oksana V., Granish, Svitlana A. |
| Předmět: |
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| Zdroj: |
Economic Annals-XXI / Ekonomìčnij Časopis-XXI; 2013, Issue 1/2, p26-29, 4p |
| Abstrakt: |
The article explores the nature of organizational components of the advertising process, which form the basis of the mechanism of advertising effectiveness diagnostics. Components of a process of advertising on consumer goods and services market are determined which aims to its effective development. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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