| Abstrakt: |
This study discusses how project member's engagement affects the implementation process of new research technology into society. This study selects three successful projects of commercialization of research technology in terms of that potential users understood the value of the technology and the project generated new sample products which integrated user's needs. The cases show how the human engagement promoted the commercialization process of research technology. In particular, it focuses on how the knowledge transfer and generation between technology researchers and users are affected by their engagement. The analysis shows that the member's engagement overwhelmingly overcame several cultural gaps between technology researchers and potential users which can be impediments to knowledge transfer and generation. The discussion of this study can present a recommendation of the importance of the project member's engagement to many organizations which have been trying to generate new commercial technology regarding as well as technology transfer, entrepreneurship, patent strategy, and marketing strategy. [ABSTRACT FROM PUBLISHER] |
