| Autor: |
Inoue, Akiya, Nagahata, Ryouhei, Ishii, Yuuta, Dobashi, Masaya, Kaku, Rei, Iwashita, Motoi |
| Zdroj: |
2012 13th ACIS International Conference on Software Engineering, Artificial Intelligence, Networking & Parallel/Distributed Computing; 1/ 1/2012, p766-770, 5p |
| Abstrakt: |
The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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