AN EMPIRICAL STUDY OF THE EFFECTIVENESS OF CHARITY ADVERTISING APPEALS IN THE CONTEXT OF VOLUNTEERISM.
Autor: | Zhao, Guangzhi (Terry), Pechmann, Connie |
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Zdroj: | AMA Summer Academic Conference Proceedings; 2010, Vol. 21, p348-349, 2p |
Databáze: | Complementary Index |
Externí odkaz: |