THE IMPACT OF CONSUMER NOSTALGIAS AND SELF CONCEPT ON BRAND EVALUATIONS.
| Autor: | Zhao, Guangzhi (Terry), Weiwei Li, Taihong Lu, Teng, Lefa |
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| Zdroj: | AMA Summer Academic Conference Proceedings; 2010, Vol. 21, p64-65, 2p |
| Databáze: | Complementary Index |
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