LEARNING ABOUT REALLY NEW PRODUCTS: CONVEYING INFORMATION TO IMPROVE THE BENEFIT EVALUATION AND STABILIZE PREFERENCES.
| Autor: | Rese, Mario, Strotmann, Wolf-Christian, Karger, Markus |
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| Zdroj: | AMA Summer Academic Conference Proceedings; 2009, Vol. 20, p272-273, 2p |
| Databáze: | Complementary Index |
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