LINKING A MULTI-COMPONENT MODEL OF COMMITMENT TO CUSTOMER PROFITABILITY.
| Autor: | Bryant, Melchior D., Hammerschmidt, Maik, Bauer, Hans H., Timm, Michael |
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| Zdroj: | AMA Summer Academic Conference Proceedings; 2008, Vol. 19, p200-201, 2p |
| Databáze: | Complementary Index |
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