THE DETERMINANTS AND OUTCOMES OF CRM TECHNOLOGY USE: THE MEDIATING ROLE OF MARKETING CAPABILITY.
| Autor: | Chang, Woojung, Park, Jeong Eun, Chaiy, Seoil |
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| Zdroj: | AMA Summer Academic Conference Proceedings; 2007, Vol. 18, p178-179, 2p |
| Databáze: | Complementary Index |
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