THE EVOLUTION OF THE SERVICE MARKETING LITERATURE: 1993-2003.
| Autor: | Sollberger, Pierre, Furrer, Olivier |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings; 2004, Vol. 15, p129-135, 7p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Sollberger, Pierre, Furrer, Olivier |
|---|---|
| Zdroj: | AMA Summer Academic Conference Proceedings; 2004, Vol. 15, p129-135, 7p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|