INTERNATIONAL COMMUNICATION: VIEW FROM 'A WINDOW ON THE WORLD'.

Autor: DUPREE, JOHN DAVID
Předmět:
Zdroj: Gazette: International Journal for Communication Studies; 1971, Vol. 17 Issue 4, p224-235, 12p
Abstrakt: The article discusses research on the associations of the public interest in international communication with the attention paid by "Atlas" magazine to different countries. It cites a study which used the regional stimulation model of information by Julian Wolpert which should consider various factors such as social distance, comparative economics and source credibility to determine diffusion patterns. It evaluates the efforts of "Atlas" to show how nations of view the world. It adds that through multiple regression analysis, the hypothesis of a correlation between the "Atlas" and index of importance was proved.
Databáze: Complementary Index