| Abstrakt: |
This study examined the perception of rural women on the impact of mass media (radio, television, and newspapers) on their social, economic, and social development. Participants were 144 rural women engaged in farming and trading drawn from nine Yoruba speaking villages in Kwara State, Nigeria. The data collected, using a researcher-developed interview guide, were analysed using percentages, means, and chi-square statistics. Findings revealed that the majority of the women in the rural areas had access to the three media and agreed that these were effective in their social, economic, political development. The women in rural areas identified poor electricity, limited financial resources, and lack of technicians to repair spoilt media, among the factors militating against effect use of mass media. No significant difference was established between the literate and the illiterate and between farmers and traders who are rural women in their perception of the impact of mass media on their development. These findings have implications on the use of mass media in informal education of women, particularly rural women in the developing nations. [ABSTRACT FROM AUTHOR] |
