The Value to Consumers of IT-Supported a la Carte Pricing: An Empirical Test of the Strategic Decommoditization Hypothesis.
| Autor: | Granados, N., Kauffman, R.J., Hsiangchu Lai, Huangchi Lin |
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| Zdroj: | 2011 44th Hawaii International Conference on System Sciences (HICSS); 2011, p1-10, 10p |
| Databáze: | Complementary Index |
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