The impact of traffic images on travel time valuation in stated-preference choice experiments.

Autor: Rizzi, Luis I., Limonado, Juan Pablo, Steimetz, Seiji S.C.
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Zdroj: Transportmetrica; Nov2012, Vol. 8 Issue 6, p427-442, 16p
Abstrakt: We develop a simple but modern stated-preference (SP) choice experiment to analyse the impact of traffic images on the estimated value of travel time savings (VTTS). A random subsample of survey respondents view computer-generated images that depict traffic conditions for congested and free-flow portions of hypothetical travel alternatives. The remaining respondents receive otherwise-identical surveys that only verbally describe the attributes of those alternatives. From surveys with images, the estimated VTTS is $7.40 per hour for congested travel time and $5.70 for free-flow travel time, implying a ‘congestion premium’ of 30%. From surveys without images, however, congested and free-flow VTTS estimates are identical at $5.90 per hour. Our results indicate that traffic images, however rudimentary, can substantially influence travel-time valuation, thus compelling further research on incorporating them into SP experimental design. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index