| Autor: |
Stieger, Daniel, Matzler, Kurt, Chatterjee, Sayan, Ladstaetter-Fussenegger, Florian |
| Předmět: |
|
| Zdroj: |
California Management Review; Summer2012, Vol. 54 Issue 4, p44-68, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph |
| Abstrakt: |
Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
