| Autor: |
Nickerson, Greg, VonderHaar, Tina, Opperman, Mike, McClelland, Rob, Camden, Ann Gottbrath, Turley, Michael, Martin, Diane |
| Předmět: |
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| Zdroj: |
Agri Marketing; May2012, Vol. 50 Issue 4, p24-28, 4p |
| Abstrakt: |
The article discusses developments and trends concerning marketing communications agencies. Bader Rutter & Associates chief executive officer (CEO) Greg Nickerson discusses the company's investment in sales enablement tools such as table devices to facilitate face-to-face interaction with customers. Brighton Agency CEO Tina VonderHaar advises prospective clients to choose an agency within their own organization to determine what they are hoping to get from an agency relationship. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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