| Autor: |
Han, Gang (Kevin), Wang, Xiuli |
| Předmět: |
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| Zdroj: |
Journalism & Mass Communication Quarterly; Summer2012, Vol. 89 Issue 2, p225-245, 19p |
| Abstrakt: |
This study uses an experiment to examine the effects of valenced news frames, in terms of risks and benefits, on participants perceptions' of and attitudes toward the product-country image (PCI) of "Made in China." Findings suggest that the risks frame elicits negative perception and attitude concerning "Made in China" whereas the benefits frame induces positive evaluations. Participants perceive the product aspect of "Made in China" more positively than the country aspect. Personal relevance, shopping experience, and shopping habit jointly affect participants' perceptions and attitudes as covariates. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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