| Autor: |
McIlwain, Thomas F., McCracken, Melody J. |
| Zdroj: |
Journal of Hospital Marketing; Dec1996, Vol. 11 Issue 2, p39-59, 21p |
| Abstrakt: |
This paper reviews existing literature and defines essential dimensions of a hospital's marketing strategy for each of two business strategies; using the results of a national survey, this study confirms that hospitals make different marketing decisions based on the type of business strategy adopted by the hospital. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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