| Abstrakt: |
In many colleges, the prospectus still does not receive the attention it deserves. Some of the inadequacies of many prospectuses are discussed, and criteria are drawn up for the design of a new prospectus for Stevenage College. This prospectus was prepared in‐house, with limited funds, but was aimed to be much more clear and appealing for potential students. The production process is described, with various setbacks occurring on the way, including budget cuts. The final package is evaluated for its design and editorial standards. Finally, future progress is related to the college's overall marketing effort. [ABSTRACT FROM PUBLISHER] |
